Creating a QR code or short link
Open QR Codes & Links in the sidebar and click "+ Create link". Choose QR code or Short link, give it a name, enter the destination URL and click Create. Both kinds share one redirect and one analytics feed, so a QR scan and a short-link click on the same destination show up together rather than as two things to track.
Styling a QR code
Click a QR code's name in the list to open its edit panel. There you can set a foreground and background colour and add a centre logo. The live preview updates against the real generated image, and a scannability warning appears if your colours would make the code hard to scan.
UTM parameters and expiry
The same edit panel has UTM source, medium and campaign fields, which are added to the destination automatically at redirect time. You can also set an expiry date: an expired link shows a clean "not found" page instead of redirecting.
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