Creating a QR code or short link

Under QR Codes in the sidebar, click "+ Create link." Give it a name, choose QR code or Short link, and enter the destination URL. Both kinds share one unified redirect and one analytics feed — a QR scan and a short-link click on the same destination show up together, not as two separate things to track.

Styling a QR code

Once created, you can set a foreground and background colour and add a centre logo. The live preview updates against the real generated image, and a scannability warning appears if your colour choice would make the code hard to scan.

UTM parameters and expiry

Every link can carry UTM source/medium/campaign parameters, merged onto the destination automatically at redirect time. You can also set an expiry date — an expired link shows a clean "not found" rather than redirecting.