Understanding your QR & Link analytics

The Analytics tab of QR Codes & Links reads from the top down: a summary of what you're looking at, a table of every code and link, where and on what they were opened, every scan and click one by one, then trends and a map. It updates as new scans and clicks arrive, with no page refresh needed.

Choosing what to look at

Use the menu at the top to show all your codes and links, one folder (added up), or a single code. Pick the last 7, 30 or 90 days. Clicking a row in the table also narrows the page to that code. The share column appears whenever the view holds two or more codes.

Scans, clicks and unique devices

A scan is a QR code opened with a camera; a click is a short link opened from anywhere else. Unique devices groups them by connection and browser, so one phone scanning twice counts once. The Scans + clicks / Unique devices switch changes every chart on the page. Bots and your own signed-in test scans are never counted; the page tells you when it saw one, so you know the code works.

Devices, locations and the log

• •By device and By location show each category with its share. Switch location between country, state and city.
• •Click a device or a city to filter the scan and click log to it. The log can also be filtered by code, device and status, searched by place, and downloaded as a CSV.
• •Location is the city-level position of the connection used, never an exact address, and no IP address is stored.

Over time and the map

Over time shows scans and clicks by date, by hour of the day, by weekday (Monday to Sunday) or by day of the month, in your own time zone, split by code or by device. The map puts a bubble on each city; nearby cities merge until you zoom in, and clicking a city filters the log.